Bose thinks it can be a media company for some reason

Bose has launched Bose Studios and Bose Records, because apparently making excellent headphones wasn't enough and the graveyard of corporate vanity labels needed one more occupant. The Verge is skeptical — politely, but firmly — and they're not wrong: the history of hardware brands building media empires is mostly a story of expensive lessons learned. Worth watching to see if Bose can pull off a Red Bull, but don't hold your breath.